Indie Beauty Expo – clean beauty for days!
There is no doubt that the non-toxic/clean/natural beauty movement is gaining major traction. (If you’d like to know more about why you should choose non-toxic skincare and makeup, check out our article here.) Mainstream department stores are now carrying natural brands and events like the Indie Beauty Expo showcase new and established brands for the world of bloggers and buyers to connect and discover. And I did just that!
There were approximately 160 brands on show ranging from skincare and makeup to ingestible beauty and even kid’s non-toxic nail polish. Many were vegan, cruelty-free and non-toxic and all were independent brands and really, really interesting! There were men’s lines, skincare for kids, nail varnish and even shower on sunscreen and mitts for taking off make-up without cleansers.
My girl gang had a blast with sisters Kathy and Lucy of Lucy Hart Ink (microblading) and left knowing what our brows would look like should we take the tattoo route, not to mention how much fun we’d have doing it!
It was such a treat to connect with founders and their representatives and learn the heartbeat of the products. Don’t get me wrong, I luuuuurve beauty products, but what I love even more is the stories behind them. The why of developing something different, or the reasons for a specific lotion all gave depth and connection to something as simple (ha!) as a face oil.
There were the sassy products like the “Tired Old Ass” line from Little Moon Essentials to help you overcome exhaustion. It was fun chatting with Ceceil and getting some recommendations for my husbands back issues. While I really wanted to get him something from the Tired Old Ass line (bahaha), she recommended their dream cream, which will also be a big hit.
Then there’s Bitchstix lip balms, which grab your attention then donate a portion of your purchase to support survivors of domestic abuse and sexual assault. Thank you!
I chatted with some wonderful women throughout the night and heard a lot about amazing products and why they developed them. And these women ranged from estheticians to farmers!
Some of the stand-outs for me were Pure Nut, an Australian company whose products are made from Macadamia nut oil. I didn’t purchase a lot at the show (there were an incredible amount of samples and full-sized products to test out in the VIP bag – yay me, and you guys when we do some giveaways!), but I did buy their gorgeous face/body oil and have already seen it’s beautiful impact on my skin. I love the simplicity of just the one ingredient doing all the work and their “farm to face” concept. The family has a Macadamia nut farm and Ann (the mum) saw potential in research studies for the oils to nourish skin as well as body. After testing on herself and her family and seeing the benefits she developed their skincare line. Very cool!
I also spoke at length with the lovely Lisette from The Organic Skin Company. It was wonderful to connect with people living the same desire – to help people live healthy balanced lives. We chatted about the need for balance in all areas (like those we focus on on the site) and she told me how they plant a tree for every product they sell, and all about supercritical extraction (the fancy scientific way to explain how they extract all the plant’s goodness to get it into your skin!). Good times.
I came away with a wonderful appreciation for the many natural brands on the market, saw some very cool innovations and product lines and can’t wait to explore them in more depth so I can give you guys the good recommendations! Stay tuned, there’s a lot more coming!!